WILMINGTON, Mass. () - UniFirst Corporation (NYSE: UNF), a leading provider of customized uniforms, protective workwear, corporate attire, and facility service programs to businesses throughout the U.S. and Canada, has partnered with VF Imagewear to sponsor the Richard Childress Racing (RCR) No. 3 Chevrolet Camaro in the July 18 NASCAR XFINITY Series Sta-Green 200 at the New Hampshire Motor Speedway in Loudon, N.H. The race begins at 4:00 p.m. EST and can be seen on the NBC Sports Network.
"This is a great opportunity for UniFirst," said Michael Croatti, senior vice president of operations at UniFirst. "We're grateful for our long partnership with, and commitment from, VF Imagewear, as well as the opportunity to participate in the excitement that goes along with a high profile NASCAR event. We're extremely proud to have the UniFirst brand represented in such a dynamic atmosphere."
A division of VF Corporation, the world's largest apparel company, VF Imagewear is the official workwear provider for RCR employees; UniFirst manages all related RCR uniform personalization and garment maintenance at its Kernersville, N.C., location, and supplies high quality floor mat and shop towel service to RCR facilities. As an official partner with RCR and driver Ty Dillon for the 2015 season, VF Imagewear is partnering with UniFirst as part of its NASCAR hospitality promotion program. The July 18 race will feature a custom designed, UniFirst/Wrangler Workwear branded No. 3 Chevrolet Camaro and UniFirst will serve as the official hosts at an invitation-only race day reception.
"VF Imagewear is excited to partner with UniFirst and Richard Childress Racing to sponsor Ty Dillon and the No. 3 Chevrolet Camaro at the upcoming New Hampshire Motor Speedway race," said Jim Tewmey, vice president of sales and marketing at VF Imagewear. "UniFirst is a longtime customer of VF Imagewear; we appreciate and value their support in the marketplace and believe this is a special way to say thank you."
RCR car No. 3 driver, Dillon, is currently second in the NASCAR XFINITY Series points standings.
"VF Imagewear continues to drive customer connections to their industry leading brands and services through their partnership with RCR," said Torrey Galida, president of RCR. "We are fortunate to have UniFirst on board in New Hampshire."
Headquartered in Wilmington, Mass., UniFirst Corporation (NYSE: UNF) is a North American leader in the supply and servicing of uniform and workwear programs, as well as the delivery of facility service programs. Together with its subsidiaries, the company also provides first aid and safety products, and manages specialized garment programs for the cleanroom and nuclear industries. UniFirst manufactures its own branded workwear, protective clothing, and floorcare products, and with over 225 service locations, 275,000 customer locations, and 12,000 employee Team Partners, the company outfits more than 1.5 million workers each business day. For more information, contact UniFirst at 800.455.7654 or visit www.unifirst.com.
About Richard Childress Racing
Richard Childress Racing (rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2015 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/American Ethanol/Cheerios/Bass Pro Shops Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/Grainger/WIX Filters Chevrolet). Its XFINITY Series program includes Brian Scott (No. 2 Shore Lodge/Whitetail Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager/Red Kap Chevrolet), Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet) and a multi-driver lineup with Austin Dillon, Brandon Jones and Paul Menard (No. 33 Rheem/Menards Chevrolet) team.
About VF Imagewear
VF Imagewear combines the strength of its global parent company, VF Corporation , with the experience of being the leading supplier of uniform apparel to provide unique products and services to your company. We offer unparalleled expertise, innovation, customer focus and a commitment to your total satisfaction. We are the global leader in designing, implementing and managing uniform and career apparel programs. We deliver comfort, quality and functionality from the boardroom to the factory floor. VF Imagewear is part of VF Corporation, the world's largest apparel company. VF Corporation is comprised of over 60,000 employees in 22 countries and over 100 years of experience. VF Imagewear joins a respected group of VF Corporation brands including Lee®, Wrangler®, The North Face®, Nautica® and JanSport® — plus many, many more.