UniFirst Leadership

Meet our executive management team

Ronald D. Croatti, UniFirst Chairman, President and CEO

Ronald D. Croatti


Chairman, President, and CEO

Mr. Croatti, UniFirst Chairman, President, and CEO, joined the Company in 1965 under the tutelage of his father and Company founder, Aldo Croatti. Throughout the years he gained valuable, first-hand experience by working in virtually all areas of the Company, excelling in service, sales, operations, and management before being named a senior executive. Since Mr. Croatti became the Company's Chief Executive Officer in 1991, President in 1995, and Chairman of the Board in 2002, UniFirst has more than quadrupled its annual revenues to well over $1 billion.

 
Cynthia Croatti, Executive Vice President

Cynthia Croatti


Executive Vice President

Ms. Croatti joined the Company in 1980 as the Assistant Treasurer and has served as Treasurer since 1982. She became a Director in 1995 and was named the Company's Executive Vice President in 2001. Additionally, Ms. Croatti has primary responsibility for overseeing the Human Resources and Purchasing functions of UniFirst Corporation.

 
Steven S. Sintros, Senior Vice President and CFO

Steven S. Sintros


Senior Vice President and CFO

Mr. Sintros is the Senior Vice President and Chief Financial Officer of UniFirst Corporation. He has been with the Company since 2004, serving as UniFirst's Finance Manager and Corporate Controller before being promoted to his current position in 2009. His primary responsibility is overseeing all financial functions of the Company, as well as its Information Systems department. Prior to joining UniFirst, Mr. Sintros worked as an Audit Manager at Ernst & Young and at Arthur Andersen before that.

 
David A. DiFillippo, Senior Vice President, Operations

David A. DiFillippo


Senior Vice President, Operations

Mr. DiFillippo became Senior Vice President of Operations for UniFirst Corporation in 2002. He joined the Company in 1979, starting out as a Service Manager, was promoted to General Manager in 1984, and to Regional Vice President for the Central Region in 1986. Mr. DiFillippo oversees specified laundry regions in the U.S. and Canada, as well as Product Management.

 
Michael A. Croatti, Senior Vice President, Service

Michael A. Croatti


Senior Vice President, Operations

Mr. Croatti became Senior Vice President of Service and Operations for UniFirst Corporation in 2012. He joined the Company in 1987 and was mentored by his father, UniFirst Chairman, President, and CEO Ronald Croatti. He held many positions in production, service, and sales before being promoted to Branch Manager in 1995, General Manager in 1998, and Regional Vice President in 2002. Mr. Croatti oversees specified laundry regions in the U.S., as well as the Company's overall Service Operations.

 
Bill M. Ross, Senior Vice President, Operations

Bill M. Ross


Senior Vice President, Operations

Mr. Ross became Senior Vice President of Operations for UniFirst Corporation in 2016. He joined the company in 1990 and held several sales and operations management positions before being promoted to Regional Vice President in 2002. Mr. Ross oversees specified laundry regions in the East, Midwest, and Southeast U.S.

 
David M. Katz, Senior Vice President, Sales & Marketing

David M. Katz


Senior Vice President, Sales and Marketing

Mr. Katz joined UniFirst Corporation as Vice President, Sales and Marketing, in 2009. Prior to joining UniFirst, Mr. Katz worked for DHL Express, where he served as the Northeast Vice President of Field Sales, the Northeast Vice President of National Account Sales, and Senior Vice President and General Manager of the Northeast Region.

 
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